The company has developed a “Brief Buster” tool that analyzes actual billions of customer profiles targeted by the brand’s competitors along different verticals, in real time. Their solutions for video, display, Remarketing, Socio Behavioural targetings, Facebook, Twitter, Instagram, and Pinterest, Meme Global helps their brands build effective advertising strategies based on these insights.
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The company was founded by Eran Haggiag (CEO), Ronen Menipaz (CMO) and Shay Meghnagi (CFO) in 2014. The company has local investors, but are mostly self-sustained and self-funded. However, their video division Meme Video was recently acquired by Somoto for $13 million.
“I don’t expect paid media companies to like what we are trying to achieve but what wakes me up in the morning is our passion to empower advertisers and creative agencies to regain control of the media space and help them succeed in this complex new world of new media, ” says Ido Dotan, Head of Global Innovation for Meme Global.
“There is over $5.75 billion dollars being wasted on unnecessary middlemen and intermediaries in this industry, ” Ido Dotan add, “We are looking to tap into this market and help creative agencies and advertisers save resources and increase the reach of their marketing budgets. Using our system, agencies and marketers with no media experience can easily plan, buy, and execute their media without the constraints of working with only one media company.”
“When creative has control over digital media, they can customize the ads and campaigns to be more effective, ” says Brent Tollman, CEO of Meme Global Africa/SE Asia. “At Meme Global we use advanced and complicated algorithms, in order to simplify the lives of our clients, and help them maximize their campaigns.” “Reaching large audiences with creative and compelling media is a key component to successful campaigns, and Meme Global does this in a simple yet efficient way.”
