Following its recent $22 million funding round, Yotpo, one of Tel Aviv’s fastest rising startups, has launched a new social curation tool to help brands leverage the power of authentic user-generated photos from Instagram.
Yotpo is a user-generated content marketing platform which lets companies solicit content from their users and customers in the form of reviews, Q&As, and photos and videos, for use across various marketing channels.
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Israeli Startup Yotpo Raises $22 Million In Series C
This new product helps companies steer away from traditional marketing channels by harnessing the power of the user
Yotpo’s new feature makes it easy for businesses to collect Instagram images and connect with users who post about a business’s product. The new feature allows marketers to create UGC-driven media assets for embedding on product pages and other marketing assets, thereby boosting onsite engagement and conversions, extending the life cycle of these powerful visuals and initiating conversations with interested fans.
Why: Retailers are slowly beginning to understand that product photos and branded marketing images aren’t effective anymore. Consumers don’t trust brand photos – they trust their peers. Brands love Instagram, but often fail to understand how to to use its immense power to drives sales. With the launch of Yotpo’s new tool, brands can tap into Instagram’s powerful visually-driven community and harness its many users to become torchbearers for brands.
Stats:
• 77% of shoppers prefer authentic customers photos to professional shots
• 30% of instagram users have purchased a product they’ve discovered on Instagram
• Yotpo survey of 400 eCommerce shoppers: Would seeing Instagram photos of a product increase your chances to buy?
o Absolutely! – 34%
o Just a little bit – 12%
o Yes, it would – 25%
o Not at all – 28%
