When Coldplay releases a new music video, the music world takes note. And the British band’s latest release for new single “Up&Up” is a mesmerizing montage of creative composites that has music fans and reviewers alike already calling for a Grammy Award.
The video, released on May 16, is directed by two 30-year-old Israelis Vania Heymann and Gal Muggia.
Heymann’s name has been tied to some of the most creative videos in the past few years including the interactive music video for the Bob Dylan song “Like a Rolling Stone” and the Heavy Bubbles prank video for SodaStream. The Bezalel Academy of Arts and Design graduate now lives in New York.
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Muggia, who lives in Tel Aviv, has made clips for musicians such as Ester Rada, Dudu Tassa and Cohen@Mushon.
“Coldplay’s new “Up&Up” video harnesses a childlike wonder. It’s a surreal adventure filled with eagles flying underwater, cars circling Saturn’s rings and volcanoes spewing popcorn. The clip, co-directed by Vania Heymann and Gal Muggia, also depicts the band members as giants walking among mountains and clouds, ” raves Rolling Stone.
“This is one of the most creative music videos I’ve watched, ” writes a YouTube user.
“And the Grammy for the best music video goes to….., ” writes another, who scored nearly 2, 000 likes for his comment.
“I think it’s one of the best videos people have made, ” the band’s lead vocalist Chris Martin said on the internet radio station Beats 1. “I just saw it right now, and I was like, ‘I can’t believe that’s our video.’ If that were someone else’s video, I’d be so jealous.”
In February, Coldplay turned to Israeli design team Yaron Yashinski Studio for animation for its mystical atmosphere of Indian culture in the band’s “Hymn for the Weekend” video.
The video is embedded below.
