Sonia Rykiel opened its first free-standing store in North America under the creative direction of designer Julie de Libran on Thursday morning.
The 2, 000-square-foot store, located at 816 Madison Avenue, Manhattan, is brand’s ready-to-wear, accessories, leather goods and footwear collections.
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The store’s design concept, which was created by de Libran in collaboration with artist André Saraiva and publisher Thomas Lenthal, is a continuation of the story told in the Sonia Rykiel stores in Paris, London and Tokyo. Inspired by Paris’ literary cafes, the store is lined with floor-to-ceiling bookshelves filled with 15, 000 volumes of French literature.
“We are thrilled to bring Sonia Rykiel back to Madison Avenue. This is a key step in the brand’s global development. We look forward to growing our footprint in the United States and to our continued acceleration — under Julie de Libran’s creative direction — for the years to come, ” Sonia Rykie CEO Eric Langon said in a press release.
