Facebook co-founder Eduardo Saverin, who has been stepping up his investments in Southeast Asian technology startups, joined a $15 million round of financing for Indonesian e-commerce start-up Orami.
Orami is the new brand for the female-focused business formed through the merger of Moxy and Bilna and is led by Chief Executive Officer Jeremy Fichet. It plans to expand to other countries in the region.
The financing round led by Indonesia’s SMDV, and with participation of Eduardo Saverin, and Saverin’s firm Velos Partners.
Other investors included the Shanghai-based Gobi Partners Inc., Velos Partners and Ardent Capital LLC, according to a statement Wednesday.
“The Orami team is on top of its game with a laser focus on the intersection of social commerce, content and women, ” Saverin said in the statement. “Between Thailand and Indonesia, where more than five million babies are born a year, women not only serve as the gate to the home but are the key drivers of rapidly growing economy and future generation.”
Orami now has almost 500 employees in Indonesia and Thailand. Some 75 percent of its customers are women and the startup gets about three million visits a month.