Secretary of State John Kerry met with the heads of major studios on Tuesday for “brainstorming session, ” about how to counter the ISIS narrative. After the meeting which lasted about 90 minutes at Universal Studios, Kerry then tweeted:
“Great convo w/ studio execs in LA. Good to hear their perspectives & ideas of how to counter #Daesh narrative, ” along with a photo.
Participant were Jeff Shell, chairman of Universal Filmed Entertainment Group; MPAA Chairman Chris Dodd; Warner Bros. Entertainment CEO Kevin Tsujihara; DreamWorks Animation CEO Jeffrey Katzenberg; 20th Century Fox Chairman and CEO Jim Gianopulos; 20th Century Fox Co-Chair Stacey Snider; Sean Bailey, president of Walt Disney Motion Picture Production; Universal Pictures Chairman Donna Langley; Tom Rothman, chairman of Sony Pictures Entertainment’s Motion Picture Group; Universal Pictures President Jimmy Horowitz; Amblin Partners CEO Michael Wright; and NBCUniversal Vice Chairman Ron Meyer.
— John Kerry (@JohnKerry) February 17, 2016
Kerry used the term Daesh, which the terrorist group hates, but western leaders have been using it instead of Islamic State. Daesh is an acronym for the Arabic phrase “al-Dawla al-Islamiya fil Iraq wa al-Sham, ” another term for ISIS.
According to variety, one attendee who was there said that the executives also exchanged ideas and observations about studio worldwide marketing of movies and TV shows, a way of showing how narrative storytelling can cross cultures. The attendee described part of the gathering as ideas how to involve storytellers in regions affected or threatened by ISIS, as a way to counter the narratives promulgated by the terrorist organization. “Let’s figure out how to involve people who are there, ” the attendee said.