By Contributing Author
Making it big in the online gaming industry isn’t always easy. Even though internet access around the world is at an all-time high, and more and more people are using smart phones, the competition for players is steep. So what is it, exactly, that makes an online gaming company successful?
It’s All About Options
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For starters players aren’t likely to keep visiting a site that doesn’t offer them a wide variety of choices. This means not only offering games players could find at a traditional casino (games like slots, blackjack, roulette, baccarat, craps, poker and bingo) but also introducing them to newer games they may not be so familiar with. Really, it’s about giving your players more options than your competitors are.
Optimise for Smart Phones
Let’s face it, these days people are practically glued to their smart phones. The fact is that 76% of adults in the UK own smartphones and out of those, more than 50% use their devices while commuting via public transport, shopping, or at work. People are looking at their phones more than their desktops so if online casinos aren’t optimised for these mobile platforms, they’re losing out big time.
Keep up with Rewards
Online casinos have to be offering the same kind of prizes players could expect to find at traditional casinos, if not better. A good way to get people hooked from the get go is by offering new players a sign-up bonus, usually a few hundred or thousand pounds. There’s nothing casino-goers like more than that first big win.
Web Visibility
If the online casino’s site doesn’t show up in the first page during a web search, the likelihood of it attracting many visitors is slim. That said, it’s not hard to bump up a website’s ranking. Sites that appear on the first page are usually those offering a popular payment method and have pretty fast load speeds. More importantly, though, high ranking sites are generally very active across many platforms. This means posting content and links on social networking sites regularly, linking to highly trusted sites like toponlinecasinos, offering immersive gaming experiences, and publishing gaming articles and blog posts.
User-friendly
Successful online casinos are a one stop shop. Players need to be able to sign up, transfer money, get their prizes, interact with other players and access any published or informative content in one place. No redirects, no pop-ups. At the same time, none of this should require a degree in computer programming. Keep it simple. Remember, as soon as a player spends too much time trying to figure out how the site works, they’re going to go somewhere else.
Data on Lockdown
From banking details to physical addresses, players hand over very sensitive information on the assumption that those in charge will keep it safe. Online casinos must have safeguards in place when it comes to personal details. Data breaches are the quickest way to ruin a reputation and, inevitably a business – just ask Ashley Madison.
According to the Online Trust Alliance (OTA) there are many way to avoid a breach. These include multi-layered firewalls, monitoring site infrastructure in real-time, conducting regular penetration tests, deploying Always On Secure Socket Layer (AOSSL), authenticating in/outgoing emails, and implementing effective password policies.
Casino sites should also perform regular vulnerability scans and monitor threats related SQL injections, cross-site scripting, session hijacking, man-in-the-middle attacks, elevation of privilege attacks, brute force hacks, as well as distributed denial of service (DDoS) attacks.
It’s a bit of a mouthful and can seem overwhelming but in the end, not investing in proper security jeopardises your company and the privacy of your customers.
So there it is. Becoming a successful online casino company isn’t difficult if the players are at the centre of every decision. It’s about knowing who the target market is and giving them what they want. From what they play to how they play it, if the customer is happy they’ll keep coming back.
