Published On: Thu, Feb 4th, 2016

Facebook expanding ‘like’ to ‘haha, ‘ ‘wow’ and more in coming weeks

CEO Mark Zuckerberg predicts 5B Facebook users by 2030

FEAR-facebook

 

Facebook Chief Executive Mark Zuckerberg initially hinted about the new features last September, but Bloomberg BusinessWeek first reported details of the forthcoming expansion.

According to the report the social network users Facebook plans to launch the first major revamp of its signature “like” feature since its introduction seven years ago.

Users will be able to automatically respond to posts with five emotions beside “like, ” including “angry, ” “sad, ” “wow, ” “haha, ” “yay” and “love.” The new options were globally recognizable terms for the most-common comments to Facebook posts.

The features has been tested for several months in Spain, the Philippines, Colombia, Japan and a few more countries.

On Facebook’s news feed, people will now encounter not only a “likes” tally under each post, but also separate counts for “loves, ” “hahas” and the rest.

If Reactions catches on, it could provide a massive lift to Facebook’s revenue, which relies on getting users to notice ads by showing them ads based on personal interests. Increased understanding of how people react to posts could be used to better target ads.

In an event at Facebook’s new offices yesterday, CEO Mark Zuckerberg told reporters he expected his social network to have 5 billion users by 2030.

According to USA Today, Zuckerberg said: “We want to finish connecting everyone, we’re going to do it in partnership with governments and different companies all over the world.”

USA Today says that Zuckerberg’s goal is to have “5 billion of the world’s 7 billion humans connected to its social network.” Of course, 7 billion is the current global population and that comparison assumes zero population growth over the next 14 years. The United Nations predicts a global population of 8.5 billion by 2030.

 

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