It may be smack-dab in the middle of the Holy Land, but over the last decade Tel Aviv has unveiled itself as a kind of glamorous new Sin City. The tantalizing beaches, cafes and nightlife, along with its unique mix of the Middle East with a Mediterranean party atmosphere, ensure the lifestyle-loving capital continues to buzz with energy. It couldn’t be more contrary with the image of many of the uninitiated: “People think we’re still riding on camels!” one local told THR. “They also think we’re always at war — and it’s not safe here.” Yet upon arrival, one finds a bustling urban respite with all the things sophisticated seekers are hoping to find, and more.
Why the exodus to the Israeli coastal city? “Tel Aviv is the sexiest city in the world!” declares native Motty Reif, a producer and founder of Tel Aviv Fashion Week (its fourth was held in October) who’s also resided in Los Angeles. But it’s not just the sultry heat that Hollywood embraces. Tel Aviv’s thriving TV and film business compels the entertainment industry to visit frequently — to schmooze and to buy…Read the full story at Hollywood Reporter, by MERLE GINSBERG
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