GivingTuesday Israel is asking your help to shatter the one-day record for online giving when the campaign goes live Tomorrow, December 1, 2015. Israel will take part in a global initiative.
Launched in 2012 as a social alternative to Black Friday and Cyber Monday, GivingTuesday has grown into the international day for giving, with 12 countries promoting charitable giving on the first Tuesday after the two more commercial days of the shopping year.
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Though GivingTuesday raised a record $46 million dollars globally in 2014 (a 63% upsurge from 2013), the popularity of the grass-roots movement and increased participation from non-profit organizations in 12 countries will allow the 2015 campaign to far surpass its predecessor.
Israel’s 2014 GivingTuesday campaign alone raised over a million NIS for Israeli causes in a single day, and organizers predict drastic growth thanks to the first-ever synchronization of the national and global giving campaigns.
“As a global movement for giving, GivingTuesday is powered by people who want to give back to their communities. In Israel, where giving is part and parcel of our culture and values, there’s no telling how much we can raise for our homegrown non-profit organizations, ” said Yonatan Ben-Dor, CEO of IsraelGives, the main facilitator of charitable giving to Israel and the official Israeli coordinator of GivingTuesday.
“We call on every Israeli citizen to join this global movement for good and help us paint a much more accurate picture of Israel than that which is commonly portrayed by the international media. In addition to being a part of a World Record, every Israeli donor will help solidify our image as a generous, altruistic, and compassionate nation.”
IsraelGives, the main website for giving in Israel since its founding in 2009, is set to reach a charitable giving milestone of its own on #GivingTuesday: NIS 100 million raised for Israeli non-profit organizations via IsraelGives.org.
“Over the last 6 years, we have helped to transform the culture of public giving in Israel. Instead of relying solely on donors from abroad, Israelis have stepped up to take care of their own, ” added Ben-Dor. “Our small social business is proud to be sending over 40 million NIS this year to Israeli non-profit organizations, more than almost any company in Israel.”
