Israeli startup 90min, (formerly FTBpro.com), which describes itself as a ‘contributor-driven’ football media platform (meaning that it relies largely on unpaid, volunteer writers) has raised a $15 million Series D investment round.
Leading the round is German media group ProSiebenSat.1 Media SE, while 90min’s existing backers, Battery Ventures, Dawn Capital and Gemini Ventures, also participated. It brings the total funding to $39 million over four rounds.
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Founded in 2011 by Asaf Peled, 90min is now headquartered in London with offices in Tel Aviv and Manila.
The involvement of ProSiebenSat.1 can be seen as a strategic investment and will include the launch of a co-branded joint venture targeting the German football market with what both companies are calling a “combined digital offering.”
“It is a great strategic fit for our digital sports portfolio and we look forward to establishing 90min as a leading brand in Germany, ” says Zeljko Karajica, chief officer of sports business at ProSiebenSat.1 Media SE, in a statement.
90min claims to be the leading football fan platform, and sees contributors produce 400-500 pieces of original content daily, garnering 30 million unique users per month across Europe, Latin America and South East Asia.
The company will also launch a new American Sports brand, targeting the US consumer arena with an additional office based in New York.
Founder Asaf Peled describes the startup’s mission as enabling “large scale content creation by thousands of contributors we’ve never met in person, in 10 different languages, across rich content formats and endless device types – while maintaining authenticity, quality and editorial sense for tens of millions of consumers.”
