Not too long ago, in perhaps simpler times, an American could hear the word “Isis” and say out loud, to no one in particular, “I think that was an ancient Egyptian goddess, or something like that.” The moment for such a guess has now passed, and businesses that used to associate themselves with the mythical daughter of Geb and Nut are having to find ways to disassociate themselves from the terror organization with initials that, unfortunately, also spell out the name of the ancient Egyptian goddess of health, marriage and wisdom.
Lynchburg, Virginia’s Osirus Spa & Salon is one such business that was unfortunate enough to have been originally named after Osiris’ sister and wife (with a slight spelling change). Last week, Reddit user inowhazareddit — aka Kat Byers, a woman who lives close to the business — shared the storefront’s transition. The visual joke went viral on the site.
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