Greg Norman who’s nicknamed Great White Shark says the game must open up to “savvy, social media, connected with a device [types] with a Twitter account”.
Relaxing dress codes and playing music on the course are two ideas suggested.
Participation fell in England last year and Norman, 60, said: “If a kid wants to get in a golf cart and play loud music, let them do it, absolutely.”
Norman was speaking to BBC Sport before the 2015 Open at St Andrews, which starts on Thursday.
He added: “The traditionalists will say you can’t do that.
“But if you want your club to survive, if you don’t want the burden of maintaining it out of your own pocket, you have to bring in the youth… READ MORE
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BBC