Top level executives in the video game world tend to frequently dip their toes in the developmental waters. While they’re responsible for running multimillion-dollar businesses, they still like to give at least some feedback on in-progress titles.
Not Strauss Zelnick.
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The chairman and CEO of Take-Two Interactive Software, which publishes everything from Grand Theft Auto to theNBA2K series, says he stays as far away from the video game industry’s creative side as he can. In fact, he notes, he doesn’t play games at all…
Fortune