MasterCard is developing a new technology that could permit customers to pay online by taking a selfie instead of entering a password.
The pilot are going to be restricted to 500 customers, who are going to be asked to snap a photograph of their face rather than typewriting in their own personal code once paying using their smartphone.
The scans continue the phone and are converted into 1s and 0s and transmitted as digital knowledge over the net. They are then matched against a picture held on file of the card holder.
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MasterCard executive Ajay Bhalla said in the interview on CNN: “We need to spot people for who they’re, not what they remember. We have too several passwords to recollect and this creates further issues for shoppers and businesses. The new generation, that is into selfies … i believe they will realize it cool. they will embrace it.”
To use the service, customers can need to transfer the MasterCard smartphone app. It will additionally offer customers the flexibility to pay using their fingerprint if their phone has the authentication technology – like the iPhone 5s and 6.
Subrat Kumar is a writer with expertise in content writing for websites and blogs, press releases, whitepapers and case-studies. He loves web development management and currently freelances from Bangalore. He’s the founder of Cross Zone, undertaking the bulk of articles on technology and gadgets.