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With all the talk in the news about famous people around the world like Roger Waters calling for a boycott of Israel. Someone is now trying to do something to fight back. JudaicaWebStore.com, who has operated as a wholesaler and retailer of Israeli products abroad for over 15 years developed a new initiative, “Fight BDS, Buy Blue & White.”
This is a start, but there is still a lot more that needs to be done. Boycotting goods made on the other side of the pre-1967 border only hurts Palestinians who work on the farms and at the factories there. SodaStream just pulled out of the so called settlement of Maaleh Adumin — actually a full sized city just outside of Jerusalem.
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The new campaign declares that it aims to do several things: Help people who support Israel understand that BDS is an economic war and Israel needs their support now; Introduce the best products of Israel to supporters; Enable customers affected by BDS to purchase Israeli goods directly.
Since BDS is a boycott, the only logical countermove is a “buycott.” CEO Arik Barel notes, “The best way to fight BDS is to buy online. It’s possible to stop shop owners from carrying Israeli products, but BDS can’t stop the postal service from bringing Israeli goods to the doorstep of consumers around the world.”
Based in Jerusalem, JudaicaWebStore.com carries goods from 100+ vendors and employs workers in Israel. They are the exclusive online retailer for several brands and offer over 12, 000 products from the best that Israel has to offer in addition to serving as a global wholesaler.
The “Fight BDS, Buy Blue & White” campaign is currently in a preview mode, and is going live on June 28th. The campaign will run throughout the summer and features a handpicked “Best of Israel” selection, including official items from the Israel Museum, Dead Sea cosmetics from AHAVA and Edom, Golan Wineries, and jewelry from renown designers like Ben Jewelry, Studio Golan, and Haari. There is a rich selection of Judaica, both modern and classic from artists like Adi Sidler, Shraga Landesman, David Gerstein and more. High quality images are available upon request and there is a possibility for journalists to tour the Jerusalem warehouse or schedule an interview with CEO Arik Barel.
