After Three Years in Development, Mobli Media, the photo and video based social network, unveils real-time image search engine EyeIn, which could be a new challenge to Google search.
The web and a mobile app, EyeIn’s algorithms return the most relevant results for images and videos to users almost as soon as they are posted on social networks like Facebook, Instagram and Twitter.
This is a huge untapped resource, according to Israeli Mobli’s founder Moshe Hogeg:”The images are everywhere but it is not findable.”
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The solution provides publishers with a native targeted solution that increases onsite engagement, ad revenue, and time on site enabling publishers to deepen user relationships, and enhance their content with crowdsourced photos and videos. It has already been piloted by The Huffington Post, Rant, News Cult and several other leading publishers.
EyeIn will use a revenue share model similar to other Israeli content recommended companies Outbrain and Taboola.
Founded in 2011, Mobli has over 20 million users and has raised over $90 million from top investors such as Kenges Rakishev, Carlos Slim with America Movil and Leonardo DiCaprio.
“EyeIn allows publishers to infuse their content with a heightened level of authenticity and depth by channelling the first person perspective of users around the world, ” said Moshe Hogeg, Founder and CEO of Mobli Media. “EyeIn gives publishers access to everything that’s happening and trending around the world. By empowering publishers to utilize and obtain visual media from the vast sources of user generated content being constantly uploaded by the crowd, EyeIn enables digital publishers to drive time on site, ad revenues and engagement, while delivering a better overall experience for the user.”
“EyeIn is giving publishers the ability to infuse their articles with visual media to provide a level of authenticity and objectivity that has never been seen before, ” said Ido Sadeh, COO of Mobli Media. “This product is the result of three years of amazing algorithmic innovations designed to create a visual search engine that can actually stand up to the promise of the label. EyeIn allows publishers to bring their readers an unprecedented level of real-time access to the events and trends that matter most to them and a degree of authenticity that can only come from a purely crowdsourced platform.”
Mobli has offices in Tel Aviv, New York and Los Angeles.
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