Pinterest for the first time adds Buyable Pins. Users can now shop by clicking on “buyable pin” products to see the price, color, size and quantity. Users can then click on a buy button to complete the transaction using a credit card or with Apple Pay through their iPhones.
Users can pay for the items they buy with Apple Pay or a credit card. Shopify says their credit card information will be stored by payment processors and not by Shopify itself.
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The company says shoppers pay no additional fees to buy items on Pinterest. Additionally, merchants pay no commission to sell.
Brands including Neiman Marcus, Nordstrom, Macy’s, Cole Haan, Michaels and thousands of Shopify stores will have the pins. Fabric and craft retailer Jo-Ann Fabric and Craft Stores will also participate in the program.
In an event at Pinterest’s San Francisco office Tuesday, CEO and co-founder Ben Silberman said that consumers have now added 50 billion pins since the company’s launch and that the number added is growing 75% annually. “People want to buy things on Pinterest, ” Silberman said.
Pinterest said iPhone and iPad users will see the pins in the next few weeks, and they’ll be available on future releases of the Android OS or desktop computers.
