The interview with Baroness Ariane de Rothschild takes place at the renovated offices of the family investment house, which is right at the beginning of Rothschild Blvd., itself named for the famous philanthropist, great-grandfather of her husband.
The symbolism is hard to ignore: the building is one earmarked for preservation on one of Tel Aviv’s first streets, a location that had been sorely neglected in the 1980s, became a thrumming center in the 1990s, was upgraded into a symbol of wealth in the 2000s, became a focus of a great social protest, and today is a flourishing center of high-tech incubators and startups.
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After all the changes undergone by this street, which is named after the baroness’ family, a family that donates tens of millions of shekels each year to higher education in Israel, de Rothschild relates that her partner Benjamin has forgone coming to Israel for years because of a dispute with the tax authorities. It’s a muddle of socio-economic mistakes that blend in with the mid-May heat… [READ MORE]
Published by Globes [online], Israel business news – www.globes-online.com
