Global travel giant TripAdvisor, has bought the online restaurant reservation company dimmi, due to ongoing interest of multinationals in food-focused Australian businesses.
Dimmi has a network of over 2500 restaurants across Australia and will join TripAdvisor’s restaurant division, which operates in Europe under the brand name “TheFork”, with more than 24, 000 restaurant partners across 10 markets. The terms of the transaction were undisclosed.
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“We are excited to welcome Dimmi to the TripAdvisor family, ” said Stephen Kaufer, president and CEO, TripAdvisor.
“Australia is an important market for us. Combining Dimmi’s national restaurant network with TripAdvisor’s local and global community of travellers will allow us to deliver more seated diners to Australian restaurateurs, and help more TripAdvisor users book a great dining experience in Australia.”
“TripAdvisor is the global leader in travel and together we will become a global leader in restaurant search and discovery. Dimmi joining the TripAdvisor family will benefit our restaurant partners and diners alike. This is an exciting time for the Australian restaurant industry.”
