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New Ad Product is Called Two Pennies
Snapchat will now charge advertisers two cents per view for the 10-second ads that run in between articles and videos on its Discover platform, Snapchat’s Nick Bell announced Thursday at a NewFront presentation for both DailyMail.com and EliteDaily.com. The product is aptly called Two Pennies.
“It’s a really, really simple product, ” he said. “It’s a 10 second ad, two cents per view to reach a really engaged audience.”… [READ MORE]
By Michael Sebastian
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