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Meet Buttercup: American Apparel’s Image-Fixing Model Is a Sloth

Buttercup is a 23-year-old three-fingered Bradypus sloth from Costa Rica.

Buttercup

OK, it looks like a thoughtful effort to switch from sleaze and underage sex images, American Apparel’s trademark image, to supporting endangered animals in Costa Rica.

American Apprael’s Instagram page a few days ago featured the picture of Buttercup and this text:

Buttercup is a 23-year-old three-fingered Bradypus sloth from Costa Rica. She was rescued by children when she was an orphaned infant, and became the core of a Sloth Sanctuary. Now she’s the sanctuary’s official ambassador, and loves entertaining guests and posing for photos. Her favorite pastimes include sunbathing and eating hibiscus blooms.

buttercup 2

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