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Israeli TabTale Buys US Rival Sunstorm As Mobile Gaming For Kids

TabTale, the Israel-based publisher of educational games for children backed by Qualcomm, has acquired Las Vegas-based Sunstorm Games, makers of casual gaming apps for kids. Mobile gaming is an enormous business worth that could hit $30 billion this year — and children make up a big portion of that audience.Terms of the deal have not been disclosed but it is for up to $6 million.

Sunstorm is first TabTale’s acquisition in US, and third for TabTale this year. Prior to this it had purchased the Chinese developer Coco Play and Serbian studio Level Bit. Sunstorm is the first time it will have a team in North America. TabTale’s current 40 million monthly active users majority are in the U.S.

TabTale is built as an aggregation play: its traffic is based on the collective download activity from across more than 300 games.The company says that it has seen 600 million downloads of its titles across iOS, Android and the Amazon Appstore, putting it into the top 10 of all games publishers globally in terms of downloads.

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Sunstorm has more than 100 games already on the market. This will fold the Sunstorm’s library of formerly competing games into TabTale, adding around 5 million monthly active Sunstorm players.

“We followed Sunstorm’s activity for a while and reached the conclusion that acquiring Sunstorm and working alongside its talented team will not only enrich our portfolio but will also expand our worldwide reach, ” TabTale chief executive officer Sagi Schliesser said in a statement. “Sunstorm Games has a proven loyal fan base, similar to that of TabTale. We look forward to collaborating with Sunstorm and continuing to develop the best mobile games for our loyal customers.”



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