Israel Sports Tours, a sports travel and event marketing company, has launched a new sports tourism service for people who travel to Israel.
That’s right, Israel! Talk about reinvention.
Most people obviously travel to Israel for religious reasons, whether they are Jews or Christians, Catholics or Protestants. Some go there for the archeologic sites, because they travel just about everywhere, or for the thrill.
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But sports?
The company’s ad campaign states, “Tee off into the 2nd Century, cycle and rappel through the pages of history, or sink that putt on one of the “holiest” places in the world, whatever your interest Israel Sports Tours, the country’s first dedicated sports travel and event marketing company will customize an unforgettable sports adventure.”
Who goes to Israel for the golf? It’s a desert, so all it has are sand traps and no greens.
According to IST, sports tourism is one the fastest growing segments of the global travel and tourism industry, and Israel Sports Tours sys that it has added an exciting and multi-faceted destination to the marketplace.
“Home to over 44 sports, and a diverse landscape wallpapered with lush forests, stunning deserts, antiquities, and biblical sites, Israel has the inherent resources to provide a challenging and stimulating adventure sports tour and an extraordinary and memorable team sports tour, ” says the company.
IST declares sports to be Israel’s “4th major religion” and that adventure sports are woven into the daily fabric of life in Israel, and modern multi- purpose sports facilities are distributed throughout the country. Favorable climatic conditions allow for year round outdoor sports participation, and the size and modern infrastructure of Israel allows for easy access and transportation.
But who will spend a lot of money to travel all the way to Israel just for free climbing, kayaking and repelling? Americans and Europeans all have that in their back yards.
Israel Sports Tours is a division of American Express Travel Services Israel, which was founded in 1997, and is part of the Histour Eltiv Ltd group, one of the nation’s leading travel organizations with over 26 branches throughout Israel. American Express is a global brand and operates with over 2, 200 Travel Service locations worldwide, offering 24/7 Customer Service.
