DreamWorks Animation CEO Jeffrey Katzenberg finally won one. “Home, ” about an alien race that relocates all of Earth’s population(how very Gush Katif), save for one little girl, made $54 million first weekend out, when expectations had been for $30 to $35 million, Variety reported.
It’s one of DreamWorks’ biggest debut since 2012’s “Madagascar 3: Europe’s Most Wanted, ” which opened with $60.3 million.
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The studio has endured several flops, including “Turbo” and “Mr. Peabody and Sherman, ” which also had disappointing synergy at Hasbro and SoftBank.
“Home, ” the only film DreamWorks is releasing this year, cost $130 million to produce and opened in 3, 708 theaters.
“Home’s” opening weekend audience was 60% female and 57% under the age of 25.
“Get Hard, ” the R-rated prison comedy with Will Ferrell and Kevin Hart, came in secondwith $34.6 million in 3, 175 theaters. It cost only $40 million to produce. The crowd was 54% male and 61% over the age of 25.
