Revelator, an Israeli cloud-based software provider, announced the availability of its music business platform in the U.S. as well as the completion of a $500, 000 seed funding round.
The company boasts that it solves today’s music business challenges by integrating sales, marketing, accounting and analytics into one unified system to provide unprecedented transparency, simplicity and efficiency for both independent artists and record labels to run their business.
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Revelator has launched its Beta in Israel, serving over 800 Israeli artists. Through a strategic partnership with ACUM, the local Performing Rights Organization (PRO) in Israel, Revelator will soon offer music distribution to an additional 5, 000 Israeli artists to enable them to sell their digital content in the top stores & services globally, representing an immediate cost savings of 20-30% of sales revenue.
In addition to its U.S. launch, the company is pursuing its global expansion through a recently signed partnership agreement with Yoel Kenan’s Africori, the leading digital music company in Africa, representing over 300 record labels and thousands of artists.
“Integrating sales and marketing is really key in today’s data driven landscape, ” said music industry veteran Bruno Guez, founder and CEO of Revelator. “Unifying all the data and making it actionable requires more sophisticated and affordable solutions than are currently available – it used to be something that only the majors could afford. We’re democratizing it and making it comprehensible, actionable and affordable to everyone.”
“Revelator removes the cost and effort of providing transparent accounting, by consolidating all revenues into a unified dashboard and automating reporting to rights holders, ” said Ollie Buckwell, Revelator’s Global Head of Business Development. “There’s no better way to tackle the problem of transparency than by making it simple and efficient to be more transparent.”
Today’s music business software consists of disparate tools offering narrow functionalities. As a result, record labels are forced to struggle in order to unify and automate workflows so they can scale and reduce cost, while artists lack a turnkey solution to grow their career with limited resources. An integrated platform such as Revelator’s – as opposed to point solutions – allows for simplified workflows, automation, efficiencies at scale across distribution, promotion, business intelligence and data visualization.
Revelator offers its users a monthly low-cost Business-as-a-Service subscription to attract a large and underserved customer base.
The company also plans to generate revenue from bundling add-on services and features sold a la carte, as well as transactional and marketplace commerce.