Published On: Wed, Mar 4th, 2015

Online Shoppers Rarely Close the Deal on their Smartphones

The data suggest that even though smartphones become more and more popular to browse for products and compare prices, consumers still turn to bigger devices to make their online purchases.

online shopper

In the past couple of years, smartphones and tablets have become integral parts of our everyday lives. Mobile devices have changed the way we work, the way we consume media AND the way we shop.

According to research published by Monetate, a provider of e-commerce solutions, tablets and smartphones accounted for 35% of e-commerce website traffic in Q4 2014, almost doubling from just 18% in Q4 2012.

While smartphones now account for more e-commerce traffic than tablets do, the conversion rate, i.e. the percentage of visitors who actually buy stuff, is much higher on tablets than it is on smartphones. The data suggest that even though smartphones become more and more popular to browse for products and compare prices, consumers still turn to bigger devices to make their online purchases.

 

This chart compares conversion rates of online shoppers across different devices and platforms

Infographic: Smartphone Shoppers Rarely Close the Deal | Statista

You will find more statistics at Statista

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