Connect with us

Hi, what are you looking for?

Jewish Business News


Nielsen Acquires Israeli Data Company eXelate for $200 Million

eXelate’s technology will enable Nielsen to target advertising


Nielsen Holdings acquired Israeli company eXelate for around $200 million.

eXelate specializes in data search and analysis in creating digital ads. Nielsen CEO Steve Hasker said the acquisition creates a “tremendous opportunity for Nielsen in the programmatic media ecosystem …  (eXelate’s technology) furthers our ability to help marketers improve the effectiveness of their advertising campaigns and help media companies better sell their content.”

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

eXelate was founded in 2007 by Meir Zohar who still sits on the board. He left the company in 2010, because he preferred to return to Israel from New York and work on additional startups. Since its founding, eXelate has raised $32 million in venture funding.

Nielsen, best known for producing television ratings, will use the technology from the acquisition to develop programmatic advertising, which are bought and sold on digital exchanges using data to determine a specific target audience.

Programmatic advertising is growing rapidly and comprised 45% of the spending in the U.S. digital display ad market. Mr. Hasker says he will adapt this technology for television advertising. Mark Zagorski, CEO of eXelate explained, “we work with online publishers to find purchase intent, ” which involves tracking consumer habits to predict what products they may buy next.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.