Ben Cohen and Jerry Greenfield, creators of the iconic Ben & Jerry ice cream brand have gone from experimenting with marijuana-themed flavor names and may actually put weed into ice cream. They told Huffington Post that they would be open to creating a cannabis-flavored ice cream and having it sold it in states where marijuana has been legalized.
We should assume they mean using actual pot, since Ben & Jerry’s, given their green consciousness, would presumably not use artificial flavors.
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Ben Cohen and Jerry Greenfield have made political activism a part of their brand, and far from alienating potential customers with a strong message, it has been one of the hallmarks of Ben & Jerry’s. Certain flavor names, such as Half Baked, Satisfy My Bowl, Cherry Garcia and Dave Matthews Band Magic Brownies Encore Edition have hinted at their positive view of pot, but now the ice cream might actually contain marijuana.
One can imagine stickers on the ice cream cartons with the pot version of “Intel inside” that used to be stuck on PCs.
Jerry Greenfield openly expressed his support for legalizing marijuana, and told Huffington Post, “I think legalizing marijuana is a wonderful thing. Better than putting people in jail.”
Presumably, Dutch company Unilever, which bought the Ben & Jerry’s brand from the founder, will have to approve of a cannabis flavor, but it’s not as if issues of marijuana legalization are new in Holland.
