Neiman Marcus has given customers a new way to pay without plastic. It has developed an app that will allow customers at Neiman Marcus, Bergdorf Goodman and Last Call stores to pay for merchandise while leaving their cards at home, according to the press release.
The mobile wallet app can be used with the iPhone and enables users to download their credit card information. It can hold data from Neiman Marcus cards as well as general credit cards. With a code and a simple click of a button, the customer can pay quickly and easily.
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Karen Katz, CEO of Neiman Marcus, said in the press release, “With the mobile wallet technology, and our partnership with Capital One, we will continue to provide an industry leading digital shopping experience that furthers our mission to provide a seamless, memorable experience in whichever channel the customer decides to shop.”
Katz recently made the decision to open a Neiman Marcus store in New York City in Hudson Yard. She told Fortune she doesn’t think the Neiman Marcus store will steal business from its Bergdorf Goodman store; “Bergdorf Goodman is positioned at the very top of the luxury pyramid, and I think as we go through this next phase of renovation, we’re going to elevate it even further. There is part of the luxury market that is a little bit broader, and Neiman Marcus fills a space that Bergdorf just can’t because of where we’ve positioned it.”
