Twitter has set up #FashionFlock to cover NYFW (that’s New York Fashion Week to you and me), with 50 designers, bloggers and celebrities tweeting what they see and think to a fashion-news hungry world.
It turns out some fashion houses have been doing better than others on the Tweeter front.
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According to WWD, last Thursday presentation of Ralph Lauren’s men’s Purple Label and men’s and women’s Polo presentation picked up 165 million impressions in 24 hours, as celebrity bloggers Cody Simpson, Ciara, Emma Roberts, Bella Hadid, Tyson Beckford, Hanneli Mustaparta, Bryan Grey-Yambao and Shea Marie Tweeted their takeaway impressions:
They did the breakfast at Ralph’s Coffee, they did the collection itself, they did dinner at Ralph’s Polo Bar.
Feels good to be near the king…
“It’s exciting to see everybody looking for the next best thing, but it’s unfeasible to think that every season there will be something groundbreaking that is applicable to your brand, ” David Lauren, executive vice president of global advertising, marketing and communications at Ralph Lauren, told WWD.
But Uri Minkoff, chief executive officer of Rebecca Minkoff, sounded a bit disappointed, describing the “four or five key platforms that have emerged [and] you can’t really do anything more with them. [So] on the one hand there isn’t any advance.”
However, Minkoff noted, there were “fascinating new companies in technology that are doing emerging things.”
WWD mentioned Jaunt, using 360-degree, stereoscopic 3-D cameras and 3-D sound-field microphones to provide brands with “immersive virtual-reality experiences.”
It started with a Jaunt Paul McCartney concert recorded for virtual-reality devices, allowing users to zoom in and out of Paul on the stage.
Minkoff livestreamed its Friday show on GoPro, also used virtual-reality recording, to be released at a later time.
