With the outbreak of 102 cases of measles in January, traced to Disneyland, the theme parks did not see a decline in visitors. Disney CEO Bob Iger told Bloomberg that Disney “has not discerned any real impact from the measles outbreak to date, ” and there was possibly even an increase counting advance bookings.
It is interesting how little the measles panic, which has become a prominent political issue on the topic of vaccines that has divided Democrats and Republicans, has affected the company associated with the origins of the outbreak. Measles, thanks to vaccines, had been nearly stamped out by the 2000, but has seen a resurgence. Out of the 102 cases in January, 42 were traced back to the Disneyland park, as stated by the California Department of Health. Nevertheless, attendance at Disney parks was up 7%. Those who were affected by the virus were not vaccinated for measles.
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With measles not causing Disney’s “force” to dim in the slightest, the company has announced the unveiling of the Star Wars ride at its amusement parks. Bob Iger, who bought the Star Wars franchise last year, would not go into details about the role Star Wars will play at the theme parks, but said, according to celebrity cafe, “You are going to see more Star Wars at Disney parks in the future.”
