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Facebook So Far: Rise in Mobile, Decline in Users, More Spending

Mark Zuckerberg with God

Life seems to be a bowl of cherries for Facebook, which reported strong numbers recently, and a dramatic increase in mobile. A few years ago, Facebook was playing catch-up in mobile, and now the vast majority of its traffic is from mobile devices. Of the 890 million people who access Facebook every day, 745 million do so through mobile, according to NDTV Gadgets.

While mobile saw a dramatic increase, this might be a fig leaf to disguise the naked truth that Facebook was the only social media platform that saw a decline in users last year, although it is still the most popular. Pinterest and Tumblr, with a 97% and 95% increase respectively, saw the biggest gains in users. Instagram saw a 47% increase and Linkedin had a 38% rise in users, but Facebook shed 9%.

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That might be one reason why CEO Mark Zuckerberg is revving up on capital spending, a dollars and cents strategy that has worked for other large companies that have seemed to reach a growth peak. Could Facebook buy its own revival? In addition to investing in its vision to connect the world (and therefore create more Facebook users), Facebook COO Sheryl Sandberg told NDTV Gadgets, “Heading into 2015, we are excited to build on the progress we’ve made with our core ad products, as well as with newer areas like video, Instagram and tech. Our ultimate goal is to be a critical business partner to our clients.”



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