According to research conducted by Global Web Index, Facebook was the only large social network suffering a drop in active usage last year. Despite that, it is still the most popular social network outside of China. Read more on the Independent.
- Pinterest (+97%) and Tumblr (+95%) recorded the biggest rises in active user numbers across 2014, while Instagram (+47%) and LinkedIn (+38%) experienced very healthy growth rates too. This reflects the trend towards more diversified forms of networking as well as the ongoing rise of the smaller social platforms. Facebook was the only big network to experience a drop in active usage in 2014 (of -9%). This decline was consistent across all regions and age groups, peaking among 16-24s (-11%), 25-34s (-12%) and in Asia Pacific (-12%).
- Snapchat was the fastest growing app in 2014 with a 57 per cent increase on 2013 figures.YouTube was visited by 82 per cent of internet users between the ages of 16 and 64, which puts it ahead of Facebook, which was ‘only’ visited by 73 per cent of active users.
This chart shows growth in members and active users on social platforms in 2014
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You will find more statistics at Statista
