Jason Pomeranc Expanding Hotel Chain to Montreal

Hotelier Jason Pomeranc is resurrecting the Thompson hotel chain with the new Sixty Hotels. He told the New York Post that it will open its first international location in Montreal.

The new 120 room luxury hotel there will be developed in an existing property to be fully renovated and which will boast that city’s first rooftop bar and pool.

The youngest son of Jack Pomeranc, Jason Pomeranc went into the family real estate business. He also wants to bring the new Sixty brand to London telling The Post, “Going back to London is very important. I consider it another home.”

The real estate mogul also recently gave an interview to Skift.com in which he discussed his Sixty hotel brand.

Pomeranc said, “We’re always trying to improve the guest experience. I think that the industry and all the factors relating to the industry are changing so fast and guests have a much broader sense of information and expectation. People are marketing hotels and brands around a lot of buzz words and catch phrases today.”

“Fundamentally, even with all this evolution, it comes down to the same reason that people have always chosen to stay at the hotels that they like. It’s the service culture, the aesthetics, and the comfort factor. It’s the lifestyle experience of moving slightly away your “outside the hotel” self to your “inside the hotel” self and immersing yourself into that fantasy, a slight variation from the harshness of your day-to-day life.”

“It’s a combination of physical and technological factors, but it’s all very psychological. We’re trying to keep up with our guests’ emotions, their psyche, and what they’re looking for when they’re staying in a hotel.”