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Facebook Still Losing Its Teen Appeal

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It isn’t exactly news that many teens think of Facebook as their parent’s social media site. However, the number of teens using Facebook is dropping steadily, according to a new poll. Frank N. Magid associates found that only 88% of U.S. users between 13 and 17 used Facebook compared to 95% in 2012, according to Bloomberg. However, Twitter’s popularity is increasing to 48% of teenagers from 46%.

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A few explanations for the change is that teenagers don’t want to be on Facebook because their parents are on it. Perhaps it is being perceived as an old folk’s home of social media. Or perhaps they don’t want their parents to track their activity, which would make Snapchat, with its disappearing messages, a better option. However, some teens report that they “don’t trust Facebook, ” while others report that they find Pintrest more interesting.

 

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