Israeli startup Viewbix, a video engagement platform and one of many infant companies affiliated with OurCrowd, has raised an additional $3 million in funding from new investor 2M Companies and previous investors Canaan Partners and Longfellow Venture Partners. This comes on the heels of $1.1 million in funds secured from new investor OurCrowd.
Viewbix will use the funds to accelerate the adoption of its interactive video platform, which has been proven to increase viewer engagement. The company will also continue to develop its measurement and analytic suite, which allows clients to track and optimize video performance.
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Based in Tel Aviv, Viewbix’s technology is used by marketers to add rich branding and interactive elements – from call-to-action buttons to email captures – to digital videos.
“We believe Viewbix is at the forefront of the digital video advertising industry, which eMarketer estimates will hit $5.89 billion this year”
Viewbix’s platform makes it easy for advertisers to boost video engagement rates by integrating interactive apps, like call-to-action buttons or email forms, into the video player itself. Any video can be Viewbix-enhanced and then distributed across the web, from Facebook and Twitter to most video networks.
“Today’s advertisers are adopting video at a rapid pace and need a proven way to increase engagement – that’s where Viewbix comes in, ” said Jonathan Stefansky, CEO and Co-Founder of Viewbix. “We offer an easy way for advertisers to add a customized layer of interactivity to their videos and a proven way to increase engagement. We look forward to continued growth and the expansion of our enterprise client base.”
Since the company’s launch in 2011, Viewbix has steadily expanded its client base worldwide. Viewbix’s platform is currently used by brands, including Paramount Pictures, Cuisinart, Green Smoke, Wix and B&H as well as ad networks and agencies. Viewbix continues to rollout improvements to its video player and expand its suite of interactive apps to meet marketplace demand.
“We believe Viewbix is at the forefront of the digital video advertising industry, which eMarketer estimates will hit $5.89 billion this year, ” said Ameeth Sankaran, Investment Partner at 2M. “This investment into Viewbix will provide the company with the financial resources it needs, as it solidifies its place as a world-leader in video.”
The company has secured $6 million in funding since its founding in 2011.