Barry Diller’s IAC is going to scrap nRelate, its advertising division that allowed marketers to buy content on other websites, according to Variety. nRelate was started in 2009 and was acquired by IAC in 2012.
The service will be shut down on December 31, and an IAC representative commented that, “assets will be incorporated into existing businesses within IAC to provide competitive advantage to its portfolio of reference-style content properties.”
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nRelate’s website claims that it had 100, 000 publishers and 500 million unique users per month, but the data could not be verified.
IAC’s other properties include Vimeo, Daily Beast, The Princeton Review, OKCupid, Ask.com, About.com and other sites.