Connect with us

Hi, what are you looking for?

Jewish Business News

Business

Hampton Creek Josh Tetrick Leaves Unilever With Egg On Its Face

Hellmanns Mayo Lawsuit

 

It was a well-publicized food scandal. Unilever, owner of Hellman’s Real Mayonnaise had a bone to pick with Hampton Creek over its mayonnaise-likes spread called Just Mayo. Unilever complained that, according to the 1957 Food and Drug Administration standards, a product must have a certain number of eggs and oil in it to be called mayonnaise, and Just Mayo did not have the required amount of fatty substances. Even though it was called Just Mayo and not Real Mayonnaise, according to Unilever, in the minds of customers, mayo equals mayonnaise equals the only REAL mayonnaise which is Hellman’s.

Dan’s Papers reports that Hampton Creek founder, Josh Tetrick decided to launch his own investigation into Unilever. He researched all of the company’s “mayonnaise” brands to see if they met the 1957 FDA requirements. Lo and behold, just as Tetrick was on the phone to his lawyer, Michele Simon, “He was reading something on the Hellman’s site to me and it just vanished, ” she told the New York Times. “It was freaky.”

The company was changing names of its products, and marketing associated with them, presumably because they didn’t have a high proportion of eggs and oil. Hellman’s Canola Cholesterol Free Mayonnaise got a new name and another light mayonnaise product was changed from mayonnaise to mayonnaise dressing.

Of course, Unilever’s mayonnaise coverup was spun into an act of virtue and integrity by management. Mike Faherty, VP for Unilever’s food division in North America, said, according to Dan’s Papers, “Contrast our actions over the last week and Hampton Creek’s. They’ve known about their misleading labels for months and done nothing, but the minute we found out there was something wrong, we took action.”

What a way to handle a schmear campaign.

 

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Newsletter

Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

empty

The contract signed between the Israeli government and Pfizer shows clearly and unequivocally that this is a clinical study on humans - The agreement...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.

Advertisement
cialis cialis satış cialis