Published On: Fri, Oct 31st, 2014

Israeli Company Develops Safe, Natural Way to Feed the World

Pimi Agro

With concerns about pesticides, fungicides, GMOs and other unhealthy methods of preserving crops and expanding yields, an Israeli company is developing a safe, natural alternative for preserving food, according to the Times of Israel. It is estimated that a third to a half of food produce never make it to the stores because of spoilage. Israel’s Pimi Agro can eliminate this waste by using a hydrogen-peroxide solution to fruits and vegetables to enable them to last for up to 10 weeks.

This sounds like an extravagant claim, but Pimi Agro head, Nimrod Ben Yehuda, says this could solve hunger and be advantageous in places like China and India, where the extensive time required fro transporting food from one part of the country to the other can lead to spoilage and waste. The solution reduces the need for pesticides and fungicides. A little known fact is that even food labelled organic may have fungicide, which consists of chlorine and copper. While copper is an essential mineral and chlorine is in most drinking water, Pimi Agro’s hydrogen peroxide solution is even safer than chlorine and copper, and is 15 times more effective than other solutions. The company has deals with Wal-Mart, Sun Pacific, and is expected to increase awareness of its product.

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