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Salt of the Earth Eilat Wins French Awards

Salt of the Earth

Three products of the Eilat based Salt of the Earth Ltd. have won SIAL Innovation Selection 2014 awards. All three products will be showcased at SIAL, Paris, October 19-23, 2014, at the Israel Pavilion.

The three selected products are Umami-Essence Sea Salt, a propriety liquid formula derived from tomato extract and pure salt from the Red Sea that can reduce the level of a recipe’s sodium while boosting homemade recipe flavor.

Salt ‘N Easy, a line of four seasoned sea-salt roasting mixes for poultry, fish or vegetables and WonderSalt – Low-sodium sea salt for kids, naturally colored with fruit and vegetable extracts.

Founded in 1922 and currently part of the Arison Group, Salt of The Earth Eilat produces and sells salt to the industry and to the retail market, locally and internationally.

“Our strategy is to focus on outside-the-box sea salt concepts, ” said Giorit Carmi, Marketing Manager for Salt of the Earth in a statement. “We successfully address consumer desires to reduce sodium in the diet without giving up great taste. Our products help people create gourmet products that answer the growing demand for home-style recipes. Through innovation and sustainability strategies, we are able to bring added value and increased profitability to food makers everywhere.”

The company invested two years in developing advanced product lines of low-sodium sea salt and gourmet salt products for consumers, and advanced sea salt ingredients for sodium reduction in food applications.

Practical Innovation, Israel, a consulting agency specializing in product innovation, worked with Salt of the Earth to create the products based on extensive investigation of market trends and research.

“We initiated an advanced development process based on three foundations: product analysis to identify new product concepts following novel ingredients and new technologies; tracking food trends and market research; and establishing a short-time-to-market paradigm to maximize competitive advantages in the market, ” said Tal Leizer, CEO of Practical Innovation.

“We are very excited about this recognition by SIAL, ” stated Giorit Carmi, Marketing Manager for Salt of the Earth. “This is a significant step forward in building our reputation in the global food market and creating strong, long-lasting brands. We look forward to meeting leading food retailers and distributors at SIAL 2014.”

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