Crossrider, an app developed in Israel, is going to make its initial public offering on London’s AIM market. It has backing from billionaire Teddy Sagi, and this is the third IPO he has gotten behind in a decade. Crossover helps clients expand their media presence and find their audience. It has partnerships with Omnicom and WPP, and has an average of 150 million impressions monthly.
Crossrider expects to use the capital it raises to make acquisitions and to fund new monetization products. The data-driven solutions connect advertisers and publishers, and is the technology behind ad campaigns for 31, 000 developers; this yields 1.8 million installs daily.
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