Monsoon Accessorize is celebrating its 30th year with a marketing campaign that will go digital. Monsoon, founded by Peter Simon, is launching a series of 3 digital magazines called “Swoon” to promote its fall and winter collection. Each issue will include virtual shopping that can be accessed on various mobile devices and PCs. The digital shopping adventure will include video clips, vines, photoshoots and GIFs.
Monsoon is also launching a digital program “Three Decades of Accessorize, ” which will include film, Instagram videos and digital galleries. The visuals from the online campaigns will be incorporated into Monsoon’s stores to enhance the real-life shopping experience.
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