Connect with us

Hi, what are you looking for?

Jewish Business News

World News

All-You-Can-Drink Coffee App Hits Tel Aviv

cups app

Tired of paying for cup after cup of coffee with cash? Hard-core coffee drinkers can get their fix more easily with a coffee app, Cups, that can be used in Tel-Aviv coffee shops. For around $45 a month, those with the smartphone app can get up to a coffee drink every half-hour. Alternatively, $27 a month will get customers a coffee a day, and the app is much cheaper, in the long run, than forking out the cash. There are 55 coffee shops currently where this app can be used. Cups reimburses participating cafes for the coffee consumed.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

Cups is an app reminiscent of Belly in the United States, which has taken the concept behind loyalty card programs and has translated them to the mobile world. Founder of Cups, Gilad Rotem, wondered why individual cups of coffee were so expensive. The app is convenient for the round-the-clock coffee drinker as well as for the coffee shop owner, who can get information about customers’ spending habits and demographics, although this info is anonymous, and permission is required of the customer before this data is shared. The coffee shops also benefit from getting more traffic in their stores, and from the fact that food items, which are not part of the all-you-can-consume model, are purchased by the customer at full price.

Cups is expanding into other cities throughout Israel, and may make its way to other coffee-driven cultures, as well.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.