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The start-ups will present their technologies to investors and companies like Google, Facebook and Apple.
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The first delegation of ten gaming-industry startups will leave for the US and Canada, in cooperation with the Ministry of Economy. The goal is to present their developments and technology to senior industry executives in the US and Canada, including potential investors, and senior gaming and media executives from companies such as Google, Facebook, Apple, Sony, Amazon, Ubisoft, and others, and to participate in the largest casual games industry conference in the world, Casual Connect, in San Francisco this week.
Among the start-ups participating in the delegation are game developers such as TabTale, which develops game apps for children and has an annual turnover of more than $15 million, and Side-Kick, which is developing motion-based games for computers and X-Box, among other things, and companies that facilitate the promotion of games and apps, like TROPHiT, and DAU-UP. Also on the list are Captain Up, JellyButton, justAd, kidoz, Playful Shark, and Upopa.
The delegation was organized by the Ministry of Economy’s Invest in Israel initiative, and Israel’s digital game developers’ association GameIS. According to Invest in Israel Director of New Media and Cinema Jonathan Levi, “The digital gaming industry has an annual turnover of billions of dollars, and is the most lucrative revenue source in the app industry today. Therefore, this delegation represents an opportunity to open the door to 200 companies that together have an annual turnover of more than NIS 2 billion, and to help them strengthen their activities in new markets around the world.”
Published by Globes [online], Israel business news – www.globes-online.com
