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Screenz is answering the evolving TV industry needs with new ways of engaging viewers.
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Screenz, an Israeli cross-media company developing complementary applications for the media, has raised $5 million in funding from Marker LLC. Founded only three years ago, Screenz will use the money to expand R&D, grow its technological capabilities, expand global activities and get into new markets.
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Screenz is answering the evolving TV industry needs with new ways of engaging viewers. Marker’s investment will fund the enhanced development of Screenz’ mesmerizing technology, to leverage their own content creators and core technology developers, producing together 360 interactive formats and digital assets for mind blowing entertainment solutions.
The ABC network’s Rising Star won the ratings battle on Sunday night among adults 18-49 by incorporating new tech and real-time app-based voting in the live reality talent show, using Screenz’s inventive technology.
The show scored the highest rating for ABC for summer debut in two years. Sold to 26 markets, the format utilizes just one of an extensive suite of products on Screenz’ Real Time Platform.
“Screenz is a leader in the emerging interactive television sector and is helping to navigate the future of the industry, ” Marker LLC Partner Rick Scanlon told Globes. “The company has already created real-time interactive experiences at large scale with globally renowned entertainment companies. Marker is thrilled to partner with Screenz and support its rapid growth.”
Screenz CEO Eli Uzan said, “The evolving media landscape creates a multitude of opportunities for Screenz to partner with broadcasters to make traditional TV and second screen experiences inseparable.”
Screenz, a joint venture of leading Israeli broadcaster Keshet and top digital agency The Box, recently joined with Google to extend the reach of its real-time technology.
