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Mobile applications are a lousy business. More than 60% of applications earn less than $500 per month (Vision Mobile). And the market is getting worse every day. By 2018, Gartner predicts that less than .01% of mobile applications will be financially successful . As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications.
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I. More Time = More Money
Getting people to download the app is only the first step toward monetization. 62% of revenue occurs after the first 7 days and 35% of revenue occurs after the first 30 days. Your app needs to create a habit. The Crafting Contagious Workbook by Jonah Berger provides some tips (http://jonahberger.com/wp-content/uploads/2013/03/Crafting-Contagious-Workbook.pdf).
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II. Advertising is growing but In App Purchases (IAP) dominates.
In-app purchases generated 53% of revenue in Apple’s US App Store in January 2012. One year later, it generated a record 76% (Distimo: http://www.distimo.com/blog/2013_03_publication-how-the-most-successful-apps-monetize-their- user-base). For ad-based apps, the two most common models are cost per click (CPC) and cost per thousands impressions (CPM)
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III. In-Store Promotion Drives Awareness and Downloads
The Top 50 apps, on average, invested more toward marketing and promotion within the App Store. Campaign bursts, carefully tested and measured, actually achieve a noticeable increase in downloads.
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The Lead Evangelist for the Amazon Appstore, Mike Hines, is in Israel this week to present at the Amazon Developer Day.
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