Published On: Mon, Mar 10th, 2014

Guy Oseary Gives Rock Paper Photo Portal A Complete Revamp

Oseary, who formed the online store to market exclusive digital prints of entertainment icons in partnership with  Madonna has recently taken the wrappings off his updated website.

Guy Oseary Madona

Guy Oseary, the legendary manager of pop legends Madonna and U2  has overseen a complete redesign the web portal he first launched in 2011 in partnership with Madonna.

Oseary threw down the gauntlet to New York based Rock Paper Photo‘s  CEO Mark Halpern  to come up with a complete redesign for the site, which according to the company makes it the ultimate  digital destination for lovers of pop culture, where they can purchase and download  prints of  such well known and loved entertainment legends of the fifties and sixties such as Marilyn Monroe, the Rolling Stones and The Beatles, to name but a few.

According to Mark Halpern,  Rock Paper Photo set themselves a target, whilst the site was in redesign mode,  to compile an online gallery containing the most historic moments in the history of pop music and entertainment in general that was ever ever captured on film where  fans and collectors can both contribute and purchase these images for their personal collections.

What has made the concept so successful is that Rock Paper Photo has succeeded in building direct relationships with photographers, both amateur and professional, which has seen the online portal  bringing an unrivalled number of unique images.

Guy+Oseary+Private+Party+U2+Ordinary+Love  Bono,    Guy Oseary,    David Foster GETTY

The Rock Paper Photo portal has been designed to operate in such a manner that site visitors can spend as long as they wish to browse and compile  their own collections, to suit their own tastes and particular time zone. Once the software operating the Rock Paper Photo portal did it detects a pattern being followed by the browser they will  provide discrete recommendations on particular images in their gallery as well as details of new releases, going as far as to find the potential client and direction of an individual photographer’s collection. The site is also capable of providing online introductions between potential  collectors and photographers allowing them to interact online.

Digital photo merchanding is becoming increasingly growing sector of online trading, generating around $1.5 billion annually in the US alone , with wall decor making up around 30% of that figure.

Rock Paper Photo are planning to become one of the largest providers of digital images and according to Halpern the company are on the right track having seen their turnover grow by 50% during 2013, with much of the increase in demand for their products they  market can be attributed to the site’s policy of discovering and marketing the works of previously undiscovered photographers, who can be either veterans or up and comers.

Currently representing around 400 photographers, both amateur and professional, Rock Paper Photo  boasts an online archive containing more than 100, 000 pictures, vary considerably  in price, based on a variety of factors which take in the calibre of the photographer, its subject matter as well as how rare and exclusive the print is, with some of the more exclusive prints fetching between $600 to$1200.

Guy Oseary with Ashton Kutcher in TechCrunch Disrupt/ Getty

Guy Oseary was born and raised in Jerusalem, moving to the United States in his early teens with his parents. Guy began his musical career with the  fledgling music company called Maverick Records when he was just 20 in 1992.

Maverick Records was a joint venture formed by pop icon Madonna, in partnership with Time Warner. Guy’s talent and enthusiasm were enough to drive him rapidly through the ranks, eventually going on to be given complete control of the recording company getting them to sales of over 100 million albums worldwide, with a reputation of the one of the recording industry’s leading record labels.

In May of 2004 Oseary left Maverick to form a partnership with Jason Weinberg and Stephanie Simon in an entertainment management company that they called Untitled Entertainment, which operated on both the East and West Coast of the United States.

Untitled succeeded him rapidly building up an impressive client base that included Ashton Kutcher, Penélope Cruz, Naomi Watts, Demi Moore and Marisa Tomei. The following year Oseary reformed his association with business partner Madonna helping her to handle both her 2006 Confessions Tour, and are Sticky & Sweet Tour of 2008, both both listed among the top-grossing tours of all time.

In between the two tours Guy also found the time to negotiate a partnership arrangement between Madonna and Live Nation, which takes in the marketing and promotion all aspects of Madonna’s music.

In addition to his musical management talents, Guy Oseary has also published four books. His debut novel was entitled “On the Record” which he published in 2004 and was basically a personal reflection on how to break into the music industry, with input from the some of the most successful artists, producers and executives involved in the music recording industry business.

Guy’s next two publications featured his own behind-the-scenes photography from Madonna’s 2006 and 2008 sell out tours.

Following up his success, down recently released an interesting novel relating to Jewish influences in the music industry, aptly entitled “Jews Who Rock”.

In recent years Guy Oseary has become an active investor a number of successful high-tech companies through his venture capital company A-Grade which he formed in conjunction with TV and movie star Ashton Kutcher. Among the companies that A-Grade have invested in are Airbnb and Spotify.

 

Mark Halpern graduated from the The Wharton School at the University of Pennsylvania with a degree in corporate accountancy.

After graduation Halpern began his professional career as a senior tax consultant with a major accountancy practice, Ernst & Young LLP, leaving them to join MediaVast, Inc. a New York based provider of high-quality visual content and related services to the telecommunications and publishing industry which was eventually acquired by Getty Images in April 2007.

After the takeover Halprin left MediaVast to join Entitle Direct Group, Inc were heroes to the rank of Executive Vice President & Chief Financial Officer leaving them in 2010 to co-found Rock Paper Photo with Guy Oseary and Live Nation Entertainment.

 

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