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Ralph Lauren Creates a Stir With The US Winter Olympics Team Outfits

Lauren  has added lots of color and design flair to the outfits to be worn at the opening ceremony of the Winter Olympics  athletes in Sochi. Russia in just two weeks time.

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One of the most breathtaking vistas in any sporting event is usually the opening ceremony, and especially so with the Olympics either winter or summer. And with the Winter Olympics, to take place in the Russian city of Sochi  only two weeks away, Ralph Lauren and certainly made sure that Team USA are going to stand out from the crowd.

A few days ago Lauren previewed the outfits to be worn by the US Olympic team, with the fashion press as divided as they have been on whether to hand out any medals for the unusual but certainly eye-catching designs.

One thing for sure is that the American athletes will need to keep warm in the sub zero temperatures of Sochi, situated  in the  Krasnodar Region of Russia, between the Black Sea and the Caucasus Mountains, close to the border with Georgia. Something that Ralph Lauren has taken great trouble to make sure it happens with thick cable knit cardigans, insulating beanies and heavy duty boots being part of the outfit.

Running through the design of the Olympic outfits are  the classic colors of red, white and navy, with the load being dominated by a patchwork design cardigan,  blazoned with stars worn over a cream cotton turtleneck sweater,  white fleece athletic pants also bearing an outstanding “Team USA” label, topping  off black leather boots with bright red laces. For those members of the team that are interested in making a real fashion statement,  there’s also a reindeer style hat, which is not compulsory.

Without a single medal being awarded as yet, team USA can take pride in one major factor that all of the outfits they will be wearing during the course of the games have been produced in the USA, with Ralph learning from the criticism heaped  up on him when he designed the outfits for the last Winter Olympics held in Canada, when it was discover that he had introduced them produced in  China.


For those who like to stand out in a crowd, these colorful cardigans will soon be available for sale online, with all of the income going straight into the bank account of the International Olympic Committee. Before rushing to get out the credit cards, patriots or just people who want to keep up-to-date with the latest fashion trends should take into account that a complete outfit will cost well over $1000, even online on the Ralph Lauren site or the Team USA site, as well as in certain Ralph Lauren retail stores and department stores.

In addition to the opening ceremony ensemble , Ralph Lauren has also designed a unique and complete collection of off-duty apparel and accessories for the US team, including a classic Ralph Lauren design mesh polo, a half-zip mock neck design, pullover, a long-sleeved Team USA T-shirt, as well as a full-zip fleece sweatshirt.

Ralph Lauren was born and raised in the Bronx, New York. During his years at high school, Lauren began to show his first signs of having an entrepreneurial spirit as well as a leaning towards the fashion business

Backed up by Manhattan clothing manufacturer Norman Hilton, Lauren followed his faith in his ability to design and produce neckties that the sixties public wanted, he opened a store in Manhattan specializing in selling neckties of his own exclusive designs, under the label “Polo”, later going on to develop the iconic polo neck shirt which has been Lauren’s trademark to this day.

In 1997 the Ralph Lauren Corporation went public, traded on the New York Stock Exchange under the symbol RL. The Ralph Lauren Corporation enjoys average revenues of  around $5 billion annually.

Ralph Lauren’s estimated  wealth is around  $6.5 billion dollars.




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