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Zollo’s concept is based on crowdsourcing: consumers use their smartphones to photograph goods at supermarkets, and upload the data, enabling price comparison with nearby supermarkets. Before shopping, a user can prepare a shopping list by clicking on the site to find which stores have the cheapest prices in the area.
The advantage is that the price comparison is personal and immediate, rather than based on occasional media reports about popular consumer items. Zollo CEO Daniel Reiner says that the system already covers 900 stores in Israel, and allows personalized price comparison of the confusing sales offered by supermarkets.
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“In the current crowdsourcing era for the social sharing of information, consumers can help each other through Zollo with their shopping, ” says Nielson Innovate CEO Esther Barak-Landes. “Supermarkets and stores can also compare their prices with their competitors and lower prices to stay competitive, benefiting consumers twice over.”
Published by www.globes-online.com
